{"id":48,"date":"2017-09-13T08:01:28","date_gmt":"2017-09-12T22:01:28","guid":{"rendered":"http:\/\/magazine.riskinfo.com.au\/32\/?p=48"},"modified":"2017-11-06T07:31:36","modified_gmt":"2017-11-05T21:31:36","slug":"crunching-your-numbers-some-hacks-to-help","status":"publish","type":"post","link":"http:\/\/magazine.riskinfo.com.au\/32\/crunching-your-numbers-some-hacks-to-help\/","title":{"rendered":"Crunching Your Numbers \u2013 Some Hacks to Help"},"content":{"rendered":"<div class=\"intro MGMT\">\n<h3>Working out how much your advice is worth is a useful exercise, which has become even more pressing in the lead up to the start of the Life Insurance Framework (LIF).<br \/>\nIn doing so, it is important to factor in all those things that go into the advice process, even if they don\u2019t relate to a specific client, says Elixir Consulting\u2019s Sue Viskovic.<br \/>\nAs Sue writes, working out what your advice is worth is as crucial as figuring out how to provide that advice.<\/h3>\n<\/div>\n<p>As we head toward the countdown to January 1<sup>st<\/sup>, you\u2019re probably crunching your numbers to minimise the impact of the LIF on your revenues. If you haven\u2019t already done so, an analysis of how much revenue you need to generate to service each \u2018style\u2019 of client you work with is an important step, before deciding how you will generate that revenue (if commissions won\u2019t suffice, likely subsidising them with a fee).\u00a0 I refer to it in my book as determining your \u2018Minimum Recoverable Amount\u2019 (MRA).<\/p>\n<p>A critical step in working out how you\u2019re going to price your services in future is to analyse your processes \u2013 both your onboarding process AND your ongoing services, in order to determine your MRA.\u00a0 There are a number of tools you can use to do this, and if you\u2019re choosing to use a spreadsheet rather than our full <a href=\"https:\/\/elixirconsulting.com.au\/pricing-advice-online-program\/\" target=\"_blank\" rel=\"noopener\">Pricing Advice online program<\/a>, I want to share a few of my hacks to keep in mind while you\u2019re doing it.<\/p>\n<blockquote><p>Make sure that when you\u2019re considering how much time you spend with your clients, you also build into your charge-out rate all of those things you do that aren\u2019t attributed to a single client through the advice process.<\/p><\/blockquote>\n<p>First, recognise the difference between income for effort, i.e for your salary, and profit. Regardless of how you choose to pay yourself for your own tax planning purposes, make sure that you factor in a market-based salary for the advisers who work in the business. If it\u2019s just you, think about what you would have to pay someone to do your job if you weren\u2019t able to \u2026 and then your targeted profit margin sits above that. I\u2019ve seen some calculate their cost to serve as a break-even point \u2013 what would it take just to cover your overheads. The problem with doing that is you may subconsciously revert back to this as your minimum number, and if you\u2019re not making a profit, you\u2019re unlikely to still be in business when your clients need you in future if they need to make a claim. If you\u2019re targeting say 35% profit margin, this should be calculated over and above your salary.<\/p>\n<p>Make sure that when you\u2019re considering how much time you spend with your clients, you also build into your charge-out rate all of those things you do that aren\u2019t attributed to a single client through the advice process.\u00a0 They\u2019re all necessary for you to do your job, but they\u2019re not one-on-one with your client\u2026<\/p>\n<ul>\n<li>CPD \u2013 whether it\u2019s attending conferences or doing online learning, it\u2019s all time that you\u2019re not delivering advice to a client<\/li>\n<li>Updating knowledge on product changes and legislative updates<\/li>\n<li>Upgrade and maintenance of software<\/li>\n<li>Staff management<\/li>\n<li>Marketing\/Prospecting<\/li>\n<li>Unsuccessful applications (or introductions)<\/li>\n<li>Client communications\/education\/engagement<\/li>\n<li>Travel time<\/li>\n<\/ul>\n<p>And, of course claims \u2013 how will you factor in the time you spend assisting clients with claims, if you\u2019re not going to charge for this service explicitly?<\/p>\n<p>If you\u2019re not a risk specialist, do the exercise separately for when you provide risk advice when it\u2019s stand-alone, risk-only advice, or when it\u2019s included in your comprehensive advice. Start your analysis on your \u2018typical\u2019 risk client, run through your whole process and crunch your numbers. Then consider if you\u2019re working with a couple \u2013 some of the initial meetings, and data-gathering can be done jointly, and then just the underwriting is done separately on each soul insured\u2026 so servicing a couple may not be double the cost of servicing a single.<\/p>\n<p>And, of course you wouldn\u2019t just double that if you\u2019re also delivering wealth, investment, cashflow \u2013 other elements of advice \u2013 because your data gathering process will be used across all elements \u2013 you don\u2019t do this twice.<\/p>\n<p>When you deliver your comprehensive offer, you\u2019ll start with your onboarding process for every client, then for those that require insurance advice as well, you\u2019ll add the extra elements &#8211;\u00a0 time spent running quotes, sourcing the best provider, then completing the risk applications and supporting the client through the underwriting process.<\/p>\n<p>Don\u2019t forget to account for when you have a non-typical client \u2013 sometimes there\u2019s no way of knowing how long it will take to get through underwriting, but your typical client might have, say, two existing policies to start with that require research\u2026and for every additional policy a client has over that first two, you might add an extra amount to your minimum recoverable amount.<\/p>\n<div class=\"AuthorBox\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-279\" src=\"http:\/\/magazine.riskinfo.com.au\/32\/wp-content\/uploads\/sites\/21\/2017\/07\/img-practice-management.jpg\" alt=\"img-practice-management\" width=\"400\" height=\"600\" \/><\/p>\n<p class=\"blurb\"><em> In Practice Management, Elixir Consulting shares strategies for building better advice businesses.<\/em><\/p>\n<p class=\"blurb\"> Sue Viskovic is the founder of national consulting business Elixir Consulting; a popular speaker; a business coach; and author of a number of books and programs designed for advisers. <\/p>\n<p class=\"blurb\"> An award-winning advocate for financial and risk advice and small business, Sue\u2019s most recent achievements include her latest book Worth Paying For, which has become a lifeline for many advisers impacted by the LIF, and the fourth edition of the Adviser Pricing Models Research Report <\/p>\n<p><strong>Contact or follow the author:<\/strong> <a href=\"http:\/\/www.elixirconsulting.com.au\" target=\"_blank\" rel=\"noopener noreferrer\">Website<\/a> | <a href=\"mailto:evolve@elixirconsulting.com.au\" target=\"_blank\" rel=\"noopener noreferrer\">Email<\/a> | <a href=\"https:\/\/twitter.com\/ElixirCoaches\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter<\/a> | <a href=\"https:\/\/www.facebook.com\/ElixirCoaches\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook<\/a> | <a href=\"https:\/\/www.youtube.com\/user\/ElixirConsulting\" target=\"_blank\" rel=\"noopener noreferrer\">YouTube<\/a><\/p>\n<\/div>\n<script type=\"text\/javascript\">if (typeof(addthis_share) == \"undefined\"){ addthis_share = {\"passthrough\":{\"twitter\":{\"via\":\"riskinfonews\"}}};}\n\nvar addthis_config = {\"data_track_clickback\":false,\"data_track_addressbar\":true,\"data_track_textcopy\":true,\"ui_atversion\":\"300\"};\nvar addthis_product = 'wpp-3.5.9';\n<\/script><script type=\"text\/javascript\" src=\"\/\/s7.addthis.com\/js\/300\/addthis_widget.js#pubid=ra-53a3668b19172d69\"><\/script>","protected":false},"excerpt":{"rendered":"<p>Pulling together a business plan for the next 12-18 months can be daunting but Elixir Consulting\u2019s Sue Viskovic says the first step is to get your mind together before putting [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":833,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,10],"tags":[],"class_list":["post-48","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-practice-management","category-regular-feature"],"_links":{"self":[{"href":"http:\/\/magazine.riskinfo.com.au\/32\/wp-json\/wp\/v2\/posts\/48","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/magazine.riskinfo.com.au\/32\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/magazine.riskinfo.com.au\/32\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/magazine.riskinfo.com.au\/32\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/magazine.riskinfo.com.au\/32\/wp-json\/wp\/v2\/comments?post=48"}],"version-history":[{"count":0,"href":"http:\/\/magazine.riskinfo.com.au\/32\/wp-json\/wp\/v2\/posts\/48\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/magazine.riskinfo.com.au\/32\/wp-json\/wp\/v2\/media\/833"}],"wp:attachment":[{"href":"http:\/\/magazine.riskinfo.com.au\/32\/wp-json\/wp\/v2\/media?parent=48"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/magazine.riskinfo.com.au\/32\/wp-json\/wp\/v2\/categories?post=48"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/magazine.riskinfo.com.au\/32\/wp-json\/wp\/v2\/tags?post=48"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}